Go-To_Market Case Study
Successful
Product Launch
The content that was being produced throughout Twitter
was inconsitent and lacked clear direction. A key reason for this
was the exisitng brand guidelines allowed for too much felxibility.
The solution was to refresh the exisitng guidelines,
establishing an optimized hiarercy sytem that worked across
all use cases. We then templetized the system to streamline output.
Simplified
Design System
Elevated Brand Identity
Result
Increased