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Branding Case Study


Twitter Brand
Refresh







Twitter's content lacked consistency and a clear 
direction due to overly flexible brand guidelines.





 From: Inconsistent Branding  





To address this, we refreshed the existing guidelines and established 
an optimized hierarchy system that worked across all use cases. 
We then templatized the system to streamline output, ensuring
efficiency and consistency.





  To: Global Brand Alignment  







Result

Simplified
Design System



Result

Elevated Brand Identity


Result

Increased 
Creative Output





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